Havana Club and Skepta are back again with another creative collaboration that sees the UK artist design his second limited edition Havana Club 7 bottle. A celebration of his Nigerian roots, this Havana Club 7 bottle is all about the creative and cultural connections between Yoruba culture and Afro-Cuban spirit, doubling down on the message of community from the first campaign.
A showcase of both Nigerian and Cuban cultures, the exclusive label has been designed to emulate the rich culture of the two countries, binding them together through Skepta’s creative vision. Adire, a traditional Yoruba textiles pattern, is seen on the label’s background, which also includes an image of the Ogun State landmark, Olumo Rock and the native hawks that circle it, which are foiled to add texture to this immersive bottle. Around the perimeter of the label are cowrie shells found in Cuba and also used to adorn sacred ornamentations of Elegua, a Yoruba deity still honoured in Cuba.
The label design emphasizes the beating heart of both Nigerian and Cuban culture’s music. The texture behind the Skepta icon is inspired by the parallel notches on the güiro instrument played in Cuba, and the label at large uses geometric patterns from conga drums, used across Africa and in Cuba. Adorned in his chieftain headdress, the Skepta icon itself is a symbol of authenticity.
“This Havana Club 7 bottle honours my roots. It traces the migration of Yoruba culture from Africa to Cuba and back again. Inspired by the region of my chieftainship in Ogun State Nigeria, it celebrates inner strength and the journeys that make us great.” - Skepta